A few weeks ago, there was a huge free-standing display in my little local CVS. It took up a lot of real estate in the small store so it really got my attention. The display even included testers, a novelty in the drugstore but a must for finding a good match in foundation.
Enter CoverGirl truBlend Liquid Makeup, and a lot of choice in liquid foundation shades: 21 shades in fact. There is something for everyone is this new product introduction that is a reformulation of the old truBlend. The free-standing display has gone away, and CG truBlend has been incorporated into the wall display as a permanent product, (it doesn’t look as huge now).
A year or so ago, my friend Kim asked for a liquid foundation recommendation. I think I suggested a Lancome product at the time. Now, I would say Estee Lauder Double Wear Stay-in-Place Liquid Foundation for my prestige recco and CoverGirl truBlend Liquid Makeup for my drugstore brand.
CoverGirl has introduced a slew of shades for just about every skin tone from fair to dark, from cool to neutral to warm with a double number system. The levels are Light, Medium and Dark.
I went with level 1, Light that seemed to be cooler tones, and I chose i2, Classic Ivory. I’m quite impressed with it. The shade is a good match.
The foundation is easy to apply with fingers or brush (I still haven’t tried one of those teardrop shaped foundation sponges yet). CoverGirl says it provides light/medium coverage which kinda surprised me. On me, it provides good medium-full coverage, meaning I need concealer on my sun damage spots on my face. But on my hand, my sun damage is completely covered.
I think, in spite of what CG says, most women would get almost full-coverage from this foundation unless you have marked discoloration or scarring. It’s light as a feather on my skin. I love the feel of it. I’d say it provides a satin, not quite matte, finish. It lasts about 10 hours so you would make it through the work day.
CoverGirl truBlend Liquid Makeup comes in a very substantial glass bottle (I don’t think it would break even if I dropped it on the tile floor because it’s so thick) with a pump dispenser. The pump dispense works fine for me every time. There were some consumer complaints about the dispenser in the old version, so it looks like they fixed it. The bottle is much more appealing looking than the old truBlend. You get 1 fl. oz./30 ml, and it looks like it will last a long time because a little goes a long way.
It has dimethicone in it, so you may not need primer. And if you’re sensitive to dimethicone and if you avoid parabens, you may want to pass on this product. I have been reading more about parabens, and I am generally OK with it.
At CVS, the price was $10.49, and I think it’s least expensive at Walmart, about $8.50. It’s also sold at Walgreens, Ulta, Amazon, and drugstore.com. It’s made in the US from imported parts.
I’m quite impressed with this foundation as you can probably tell.
Have you noticed the new CoverGirl truBlend in your stores? Have you tried it yet? Do you have a favorite liquid foundation you’d like to tell us about?
I also wanted to mention that I’ll be launching a new GIVEAWAY on the blog on Wednesday, April 16. So be sure to stop by and enter! 🙂
I haven’t tried a CG foundation in years! I may need to pick it up just to try.
Eugenia recently posted…Makeup Wars Spring Blushes
me either, Eugenia! I was surprised at how much I like it 🙂
It looks great on you! It really brightens your face. 🙂
Cosmetics Aficionado recently posted…Taupe and White Heart Nail Art For Nubs + Linkup
I was actually thinking I should’ve posted a different/better pic so thanks a lot, Leticia!
It looks great on you! Too bad it’s not available here, cos it sounds wonderful!
gio recently posted…Product Review: Mememe Eye Line Eye Pencil In Coal
Thank you so much, Gio. It’s really a nice foundation for a very nice price. I’m surprised CoverGirl doesn’t have more of a worldwide presence.
nice coverage! I’m going to try it!
smashinbeauty recently posted…Build your makeup kit part 4: makeup accessories
It’s quite impressive for a drugstore foundation and the number of shade choices is amazing!
The last CG foundation I tried was Natureluxe and I really liked it. Honestly this many shades is totally overwhelming for me. I would never be able to choose the right one!
Tina @ My Highest Self recently posted…Heal Your Scars with PureHealPlus (PH+)
I was surprised, Tina, how easy it was to choose, and having testers helped soooo much.
I haven’t seen the display for this foundation at my local drug stores (must be coming soon). I recently tossed my CG 3 in 1 foundation .. it just wasn’t for me, but I did love the pump (quite rare on drugstore foundations).
Apologies that my ‘blog’ asked for your password info, but this just happened to me over at Jezz Dallas’ blog, http://jezzdallasmakeup.blogspot.com/ .. I think it’s just a log in info for Google+
I got akismet up and running so hopefully .. that will be the end to the bombardment of spam 😛
Monica 🙂
MonicaP recently posted…Silks, Instagram, and spam from hell
Thanks, Monica. I tried your commenting and had no trouble tonight.
I think this is the first CoverGirl foundation I’ve ever tried. I was amazed that I like it as much as I do. I was quite impressed with their shade range. They had cool-toned choices for me, which is rare, and there were plenty of darker shades for women of all skin tones. And the testers were clean (actually I think I was either the first or the only one to try out the pump testers in the shades I was considering).
But foundation is such a personal choice. I think everyone is always on the hunt.
Looks like it has really nice coverage
Phyrra recently posted…Phyrra Says Vol. 9
It does, Phyrra. Much better than I expected!
This foundation looks great. I should give it a whirl. I am on the hunt for a lighter weight, every day foundation, as I find my usual, Revlon ColorStay to be a bit heavy.
Erika recently posted…I Love Nail Polish in Music Box: Review and Photographs
I haven’t tried Revlon ColorStay, just the Photoready BB cream that unfortunately didn’t work out for me. But I was shocked at how lightweight the CG Liquid Makeup is and how much I like it for everyday.
I haven’t tried the new formula since they revamped it, but it sounds a lot better than it used to be!
Miranda recently posted…Experts Reveal Best and Worst Foods for your Skin
I didn’t try the old version because it just didn’t appeal to me at all. I love the look of the new bottle, and I have had good luck with the new formula
The coverage is fantastic on you!
Sheila (Painted Ladies) recently posted…304/365 Days of Makeup IV
Thank you, Sheila! It does provide good coverage
I haven’t used CG but I know a lot of makeup artists favor it as an everyday drugstore brand, do you think someone with dry skin would do well with this formula ? I am a little on the dry side, depends on the day. I prime with moisturizer.
NORAH recently posted…For Beloved One Extreme Hydration Mask Review
I have very, very dry skin, Norah, and it works well for me. I apply it over moisturizer and primer since I’m older than you are, and my skin doesn’t feel or look dry at all. And lucky for me, it doesn’t settle into lines!
This looks amazing on you. I’ll have to check this out!
Noelle recently posted…Beauty Blog Coalition May Day Giveaway!
Thanks, Noelle 🙂
The coverage on this is great on this.
Kim recently posted…Two LUSH Fresh Face Cleansers You Need in Your Skincare Arsenal Right Now!
Yes, I’m pleased with it, Kim 🙂
Looks great! I love the CG foundation I bought last time although the name just totally slipped my mind! It is super long wearing!
Stepanie Louise recently posted…BIG International May Day Giveaway from the Beauty Blog Coalition- Visa Gift Cards!
That’s great, Stephanie. I was going to say I’ll check it out next time, but we don’t know which one it is lol 😉
I really like this foundation too! I think you hit the nail squarely on the head with this one! Great post my friend.
Shalunya recently posted…The Resolute Beauty Blogger April 2014
Have you tried it too, Shalunya? Thanks so much, you’re the best <3
This looks wonderful on you!
Kelly R recently posted…Venique ‘Nothing But Strings,’ ‘Shocking Peep Toes’ swatches, review
Thanks so much, Kelly 🙂
I haven’t used Covergirl Foundation in such a long time – quite a few years. But I have been hearing great things about it. If I used foundation I would totally try it out 😉
Honeygirlk recently posted…May Day Giveaway 2014 – $880 worth of Gift Cards are up for grabs
I don’t think I ever tried CG foundation before this one, but I do like it. Yes, I noticed in your video today that you don’t do foundation. You have great skin, and you don’t need it!
I bought this recently and LOVED it. The shade I bought was too dark for me though so I gave it to a friend.
Laura MyNewestAddiction recently posted…The First Years Gripper Sipper
Oh, I’m glad you liked it too, and now I hope your friend likes it, Laura!
It’s good to see such a large shade range
Kimmi @ The Plastic Diaries recently posted…BBC May Day Giveaway – Win a VISA Gift Card
i couldn’t agree more, Kimmi!
No worries it looks good! 🙂
Cosmetics Aficionado recently posted…New Nourishing Cleansing Oil On The Block From Garnier
Thanks!
This has been on my must try list for a while now. I think you have convinced me to grab this when its on sale and I have a coupon.
Ashley recently posted…Redken’s Pillow Proof Blow Dry Two Day Extender & Oil Absorbing Dry Shampoo
It’s worth trying, Ashley, especially on sale and with a coupon lol 😉
it would probably still be light/medium coverage for me since i have hyper pigmentation and lots of acne scarring.
Chrissy recently posted…Ellis Faas Hot Lips L404 Product Review and Swatches
Could be, Chrissy. I still need to apply a little concealer on my spots on my face but I was shocked it covered the sun damage on my hand! Better than expected
It looks great
Cindy (Prime Beauty) recently posted…Beauty Blog Coalition Spring Giveaway Win a $500 Gift Card!
Thanks, Cindy!
It looks like a great foundy to try!!!
Kath TheFabZilla recently posted…Get Sandal- Ready for Summer!
It was a good surprise for me!
I tried a CG foundation for the first time a few years ago and was surprised how much I liked it!
That’s exactly how I felt trying it this time, Justina. I’ve never used a CG foundation before this and it’s great!
I still haven’t tried it but it looks amazing on you
betzy carmona recently posted…Dare To Wear White During Your Period
Thanks, Betzy! It was a good find.
I haven’t tried this one. I can’t believe how flawlessly it covered the spots on your hand, and still didn’t ‘look’ like makeup! I will admit that I’m a little overwhelmed by all the choices, but it’s a good thing. I’ll have to see if my Walmart or CVS has the testers! (and get yourself a foundation blender! I like the Real Techniques one for $7 at Ulta!)
Nidia – Lit From Within recently posted…Nail Challenge Collaborative – Put A Ring On It
Actually, Nidia, it wasn’t all that hard to find my shade because most of them were not possibilities for me. I was between two shades and the testers helped me make the right choice!
I hope more drugstores get some testers out. Especially with lipsticks since people tend to test them anyway =\ The Target nearby had testers out for Pixi and you’d have thought I saw a unicorn.
Brooke @ Blushing Noir recently posted…Caress Fresh Collection Body Washes, Beauty Bar & NEW a-list Fabulista! #CaressMe
I agree, Brooke. I was kinda shocked when I saw how many testers there were: full size bottles to test each shade!
This looks great on you. I think I would like it, too bad they are not available here in Estonia.
Leelo R recently posted…BYS Limited Edition Neons eyeshadow palette
Thanks, Leelo! That is too bad that CoverGirl doesn’t sell in Estonia. I thought they were a worldwide brand, but maybe it’s limited distribution. sorry
Thanks for the recommendation, I would actually like to try this one! And it looks like they just might have a good match for my complexion.
Anastasia recently posted…LUSH Easter 2014 Bunch of Carrots Bubble Bath Review, Pictures
I think it is definitely worth a try, Anastasia. I have never been attracted to CG foundations before this one, but I’m glad I tried it!
I saw the new makeup in stores but didn’t pick it up! I’ve actually considered their other new foundation (the one that’s a combo foundation and primer) instead!
Mai recently posted…Beauty Blog Coalition May Day Sweepstakes!
Mai, I’m not sure which one that is, the combo: is it the 3-in-1 foundation? I was mesmerized by the huge display and testers for the truBlend, and that alone got me to try it. The lightweight feel is what I like best about it, and decent coverage that’s great for everyday 🙂
I am so going to make this my next drug store foundation I try. Do you think it is as good as the Covergirl 3-in-1 Outlast Foundation? I used that one up and I loved it, but the woes of being a beauty junkie, I have been trying out different BB and CC creams for a new blog post on my blog and using my Estee Double Wear mixed with the Lorac Breakthrough Performance Anit-Aging Foundation when I want a full face makeup. Now who is hurting whose pocket book????? I will have to admit your Covergirl Tru Blend is less expensive than my NARSissit Cheek Kit….LOL!
Beth and Beauty recently posted…Beth and Beauty’s Review: BH Cosmetics 11 pcs Pink-A-Dot Brush Set.
Beth, I’m cracking up reading your comment! So funny. I’m pretty much the same way. I think the Estee Lauder Double Wear is a really nice foundation. I haven’t had to mix it with anything else lol but everyone is different. Now, I have not tried CG 3-in-1. In fact, I have never used a CG foundation, but since they are owned by P&G, they have a ton of money to put into research so I believe their products are good quality. Most days, I wear CC cream usually either IT Cosmetics or Lumene. And I have Estee Lauder and Dr. Jart Premium BB creams that I also wear. So, I hate to tell you to buy the CG truBlend because you have so many that you like already. However, I love the lightweight feel of the CG and somedays, it’s just what I’m in the mood for!
everytime I tried this product it seemed off for my skin tone. I really wanted it to work.
What a shame, Melody. With so many color choices, you would hope there would be a good match. Sorry it disappointed you 🙁
I need to pick this up next time I’m at the drugstore and try it out~
Check it out when you’re there, Kristyn, especially if they have testers 🙂