IT Cosmetics Naturally Pretty Must-Haves Eye Set neversaydiebeauty.com @redAllison
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IT Cosmetics Naturally Pretty Must-Haves Eye Set

Seldom does this happen. But after receiving an email with an announcement ad for the Limited Edition IT Cosmetics Naturally Pretty Must-Have Eye Set, I immediately had to move on this. Usually I ruminate for ages, but not this time.

IT Cosmetics Naturally Pretty Must-Haves Eye Set neversaydiebeauty.com @redAllison

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The original Naturally Pretty Vol. 1 Matte Luxe Transforming Palette (IT Cosmetics Naturally Pretty Vol. 1 Matte Palette reviewed here) continues to be one of my all-time favorite shadow palettes, so the Must-Have Luxe Transforming Eyeshadow Palette looked like a travel size version of the original but with, according to IT Cosmetics, new and unique shades. In addition, there is a travel size version of Hello Lashes 5-in-1 Volumizing Mascara. Both for an affordable $28. But now that I’ve got my set, IT Cosmetics has a 20% off Friends and Family Sale going on. Now why didn’t I wait, lol!

IT Cosmetics Naturally Pretty Must-Haves Eye Set neversaydiebeauty.com @redAllison

The palette is visually lovely, a baby version of the Naturally Pretty Matte Palette but in pale pink glossy paper instead of suede (and that’s fine with me). Inside is rose gold shiny paper, and there’s a good size mirror, like in my big Matte Luxe palette.

IT Cosmetics Naturally Pretty Must-Haves Eye Set neversaydiebeauty.com @redAllison

In addition to the Transforming Hello Light pearl powder that gives a glow to any shade it’s mixed with, there are 6 new, neutral matte shades:

  • Happy: off white
  • Believe: taupe
  • Naturally Pretty: mauve
  • Inspire: marsala
  • Brave: raisin
  • Empower: eggplant

plus Transforming Hello Light that gives a light pearl sheen. There are two white/beige shades and the others are a variety of browned-rosy-purples.

IT Cosmetics Naturally Pretty Must-Haves Eye Set neversaydiebeauty.com @redAllison

The Must-Haves shadows should be applied over primer. Without primer, only the deepest shades showed up well on my light skin, IMHO.

IT Cosmetics Naturally Pretty Must-Haves Eye Set swatches without primer neversaydiebeauty.com @redAllison
without primer

With primer, they have real presence and good pigmentation. Because I never skip eye primer, it isn’t a problem for me. Nevertheless, the lightest shade – Happy – ais so close to my skin tone that it doesn’t show up very well on me, but it does serve to brighten the inner corner or under the brow bone. Here’s a closer view of the light shades:

IT Cosmetics Naturally Pretty Must-Haves eyeshadow palette light shades swatches neversaydiebeauty.com @redAllison

Thankfully, the shadows build-up fairly easily over primer, though Happy still doesn’t show up on me. You can just barely see the pale pearliness of the pearl powder at the very top, but that shadow isn’t supposed to have a color, just a sheen.

IT Cosmetics Naturally Pretty Must-Haves eyeshadow swatches over primer neversaydiebeauty.com @redAllison
with primer

The shadows don’t kick up a lot of powder, they blend well, they are long-lasting over primer. I’m enjoying this palette.  🙂

I decided to go for broke and use the deeper shades on this eye look. I used Inspire on the lid, Brave in the crease, and Empower in the outer V.

IT Cosmetics Naturally Pretty Must-Haves eyeshadow palette EOTD closeup neversaydiebeauty.com @redAllison

EOTD with IT Cosmetics Naturally Pretty Must-Haves eyeshadow palette neversaydiebeauty.com @redAllison

I think it’s a great travel or on-the-go shadow palette, and the deluxe sample size of Hello Lashes is the right size to keep in a purse makeup bag. I’ve mentioned the mascara previously, and in addition to a great formula, it has a cool wand with a bulb at the tip for easy application to the tiniest lashes. This set makes a wonderful gift for neutral matte shadow lovers or a terrific introduction to IT Cosmetics. The limited edition set is priced at $28, and it can be purchased on the IT Cosmetics website or at Ulta. It’s positioned as “an Ulta exclusive”.

So what do you think of this set? Will you be picking it up for yourself or for a gift?

Ingredients: EYESHADOW PALETTE INGREDIENTS: MICA, MAGNESIUM STEARATE, DIMETHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, WATER AQUA , CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, COLLAGEN AMINO ACIDS, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINESIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE 7, VITIS VINIFERA GRAPE SEED EXTRACT, ALOE BARBADENSIS LEAF JUICE, HYALURONIC ACID, NIACINAMIDE, OLIVE LEAF EXTRACT, ORYZA SATIVA RICE EXTRACT, CHAMOMILLA RECUTITA MATRICARIA FLOWER EXTRACT, PERSEA GRATISSIMA AVOCADO OIL, PERFLUORODECALIN, METHICONE. MAY CONTAIN: TITANIUM DIOXIDE CI 77891 , IRON OXIDES CI 77499, CI 77492, CI 77491 , MANGANESE VIOLET CI 77742 , ULTRAMARINES CI 77007 . Hello Lashes Mascara INGREDIENTS: WATER, BEESWAX, COPERNICIA CERIFERA CARNAUBA WAX, DIMETHICONE, PVP, STEARIC ACID, GLYCERYL STEARATE SE, SORBITAN STEARATE, POLYBUTENE, OLEIC ACID, MAGNESIUM ALUMINUM SILICATE, CELLULOSE GUM, CHLORPHENESIN, PANTHENOL, ASCORBYL PALMITATE, DISODIUM EDTA, EUTERPE OLERACEA FRUIT EXTRACT, SIMMONDSIA CHINENSIS JOJOBA SEED OIL, COCOYL HYDROLYZED COLLAGEN, HYDROLYZED WHEAT PROTEIN, LAUROYL LYSINE, BIOTIN, SERENOA SERRULATA FRUIT EXTRACT, URTICA DIOICA NETTLE EXTRACT, EQUISETUM ARVENSE EXTRACT, CAMELLIA SINENSIS GREEN TEA LEAF EXTRACT, GLYCERIN, MYRISTOYL HEXAPEPTIDE 16, ARGININE, MALUS DOMESTICA FRUIT CELL CULTURE EXTRACT, LECITHIN, PHENOXYETHANOL, CAPRYLYL GLYCOL, POTASSIUM SORBATE, HEXYLENE GLYCOL MAY CONTAIN: IRON OXIDES CI 77499

 

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62 Comments

  1. I love the shades in this (and the mini size is too cute) but I just didn’t love their shadows in the full size palette. I just need a bit more pigment and I found they blend into nothing too easily.
    Bailey recently posted…Kat Von D Mi Vida Loca Remix Eyeshadow PaletteMy Profile

    1. I can understand that, Bailey. Basically, IT does neutrals, even their colors are neutrals and they are subtle. I’m not thrilled that one or two of the 6 shades don’t show up on me, but for the price, I’m OK with it. For me, at this stage of life, I am more comfortable wearing my subtle shades even though I wish I could wear the colors in your new Kat von D palette!

  2. I have just fallen completely in love with the entire brand of it Cosmetics this year. Everything I’ve tried lately has worked so nicely with my skin. I think this would make for an excellent gift for the Holiday’s! Also, the eyeshadow works so nicely with your skin tone and eyes! Gorgeous!
    Christine recently posted…Elizabeth and James Nirvana White Dry Shampoo ReviewMy Profile

    1. Although I wish that Happy had more presence being one of only 6 shades, I enjoy having another matte palette especially one in wine shades for autumn. I think it would be a good gift for matte neutral lovers!

  3. That is so cool! I think more companies should make miniature travel versions of their best palettes (I’M LOOKIN’ AT YOU, URBAN DECAY). I think it’s an awesome idea. I know I’ve been wanting to try both of those products, and now they’ve made it a lot easier! I hope this is something they continue to do, even after the holidays.
    Sammi the Beauty Buff recently posted…Review: Jamberry Nail WrapsMy Profile

    1. Yes, they should. And definitely, UD should come out with travel palettes for the holidays! Or something like Naked Basics but in a bigger variety of shades.

  4. It Cosmetics is one of my favorite brands – I love their mascara and CC Cream. These shadows look really pretty but I think I’d probably want more saturated colors, so I think I’ll stick to their other products. Thanks for the review!
    Lisa recently posted…October 2015 Art Crate Review & $15 Off Coupon Code!My Profile

    1. I can definitely understand that, Lisa! Since I’m older, most of the time I try to stick to subtler shades and finishes. Wish I could wear the super-pigmented brights, but I do like a bright eyeliner on me from time to time.

  5. I love matte eyeshadows !! This is a nice little palette with an okey pigmentation. I prefer Zoeva matte eyeshadows though. Pigmentation is insane and palettes really cheap 🙂 x

    Dorota recently posted…Unbox with me: Skinny Dip – BIRCHBOX NOVEMBER 2015My Profile

    1. Because I’m older I’m usually satisfied with subtle, neutral shades most of the time. But it does bug me that one of 6 shades doesn’t show up on my skin at all! But for the price and the fact that the shadows are loaded with anti-aging ingredients, I’m good with it. I don’t think we have Zoeva here, but I’ll look it up just to see. My favorite is still Viseart Neutral Matte Palette, professional makeup that costs a fortune, but it doesn’t have these plummy shades in it.

  6. What a nice little palette, especially for a holiday gift. I do love the It Cosmetics mascaras, so that’s a great bonus. Thanks for the swatches!! I also always use a primer, so I think the colors would show up fine on me.
    Stacie recently posted…Get Flawless Skin with Airbrushed MakeupMy Profile

    1. All the shades but Happy shows up soooo much better with primer.

  7. What a nice neutral palette!
    Phyrra recently posted…Semi-Sweet Chocolate Kaleidoscope TutorialMy Profile

    1. I think so. Perfect wine shades for fall.

  8. It’s 25% off for Friends & Family right now (thru 11/14). I think that means I need this. I’ve been enamored with the looks of it for a while.
    MarciaF recently posted…StriVectin Advanced Retinol Pore Refiner makes a real difference #StriVeSTORY #iFabboMemberMy Profile

    1. Oh wow, I just missed it, lol. But I got a small Ebates rebate. I really like these mauve-winey colors for fall. In fact, I just got dressed to go out tonight, and I’m wearing the palette again. I’m eager to see what you think.

  9. That palette is so adorable. Perfect for a weekender. And that snack sized mascara! I could SQUEEE!
    Erika recently posted…Oz Naturals 2.5% Retinol SerumMy Profile

    1. It is an adorable set, and I’ve worn it everyday that I’ve worn makeup since it arrived.

  10. I am loving this palette! The colors are gorgeous and it has everything that I need for travel.
    Aleya Bamdad recently posted…GrandeLASH ReviewsMy Profile

    1. I think it’s a pretty autumn palette. Four of the shades are various shades of wine, IMHO. I’ve worn it 3 times since it arrived on Friday so I guess I’m pleased with it!

  11. I’m with you! I got the email and am waiting for mine in the mail!
    Cindy (Prime Beauty) recently posted…Make them Envious with Too Faced Brow EnvyMy Profile

    1. I’ll be eager to find out what you think. Tonight, I wore shades 3 & 4 (Naturally Pretty & Inspire) to a meeting, and they definitely have presence on me. I’m sure the women I was with thought I was wearing too much makeup!

  12. What a gorgeous palette! The colours aren’t as pigmented as I would have liked to have seen but they certainly look gorgeous on your eyes and you’ve created a great look with them xxx
    whatlauraloves recently posted…CHRISTMAS GIFT | Harry Fay Jewellery ReviewMy Profile

    1. I think, Laura, that this is an age-dependent palette. At this stage of the game, these are definitely pigmented enough for me except for Happy, the first shade that’s the same color as my skin. I’m wearing shades 3 & 4 tonight, and I think the women I went out with to a meeting with thought I was wearing too much makeup!

  13. I love the look of inspire, brave and empower. The names are inspiring as well. Gorgeous look as always!
    Kim recently posted…Travel-Friendly Skincare for Warm and Humid ClimatesMy Profile

    1. Thank you, Kim! I think those deeper shades would be beautiful on you especially for autumn. They’re like marsala, cabernet or pinot noir shades.

  14. For some reason, this little palette looks cute! I had the first natural pretty palette and tossed because the shadows were so muted and dull (in my opinion). This palette looks like a bit more wearable with the deeper shades 🙂

    Monica.
    MonicaP recently posted…Blissmo Box No. 3 – More Eats!My Profile

    1. I don’t know, Monica, if you’d like it or not. I love the first Naturally Pretty palette. With my light skin and blue eyes the colors do show up and they’re appropriate for me at this stage of life. This mini-palette is very cute. Unfortunately, the lightest shade, Happy, doesn’t really show up at all because it’s the color of my skin. The taupe shade is an interesting everyday shade. But shades 3-6 show up very well on me. They are variations on wine shades. In fact, I wore shades 3 & 4 tonight when I went out, and I’m sure the women I was with thought I was over-madeup because those colors definitely show up on me. It’s sold at Ulta where you can see it, and right now, there’s a 20% off Friends & Family on IT Cosmetics so you may decide that at $24 it’s worth a gamble!

  15. It’s eyeshadow formula is one of my favorites, it’s so soft and blendable.
    Miranda Mendoza recently posted…Kate Somerville Signature FacialMy Profile

    1. I agree, Miranda!

  16. This is a nice palette to have! I like the neutral shades
    Kath TheFabZilla recently posted…BEAUTY WITH ECO-MISSION | Sophisticated Rebel LipstickMy Profile

    1. I’m enjoying it and wearing it a lot 🙂

  17. I need this palette, I LOVE the shades. It’s perfect for travel!
    Chelsea recently posted…Keeping My “Four Eyes” In Check with LensCraftersMy Profile

    1. It’s a lovely collection of autumn wine-type shades!

  18. This seems like a great choice for someone who likes subdued mostly matte shades. The tones look wearable, and it’s certainly a great deal.
    Amber recently posted…Irresistible Me Sapphire 8-in-1 Complete Curling WandMy Profile

    1. I like it

  19. I think this palette is too cute, and what an amazing price!
    Heather recently posted…Shiseido IBUKI Multi Solution GelMy Profile

    1. With the IT Cosmetics FF sale discount, it’s even more amazing!

  20. Such pretty shades in that palette!
    Destany recently posted…Wet n Wild Chambray ShowersMy Profile

    1. I think so!

  21. Ursula @blueridgebeautyblogger says:

    Your eyes look very pretty with these eye shades but I will not get this palette myself!

    Ursula

    1. Don’t worry, Ursula, it’s not for everyone but the wine shades really suit me 😉

  22. This palette is calling my name – those are all the shades I love 🙂

    1. These wine shades are beautiful. I’d call 4 of them: rose, marsala, pinot noir, and cabernet!

  23. I almost bought this too at first, but then I realized that they are all mattes, which I’m not a big fan of. You look beautiful though!
    Kristina Vieweg recently posted…Youngblood Perfect Pair Mineral Eyeshadow Duo’sMy Profile

    1. I’m a fan of mattes so this mini-palette was good for me. And occasionally I’ll use the pearl powder for a shimmer. But yes, you’ve gotta love mattes.

  24. That set is super cute and perfect for traveling. You just reminded me that I have one of their mascaras that I still haven’t used.
    Tiki recently posted…5 Easy Steps To Create A Healthy Life For TomorrowMy Profile

    1. Use it! IT Hello Lashes is a good one 🙂

  25. I love It Cosmetics, and I think the eye shadow looks gorgeous with your beautiful blue eyes! The last photo with your whole face is just perfect!! xo
    Moxie recently posted…Youngblood Cosmetics Cobalt Blue Mascara ReviewMy Profile

    1. Thank you so much, Moxie xoxo

  26. I was just looking at this set today, it’s perfect for travel.
    Mercedes recently posted…The Beauty Oil Combination You NeedMy Profile

    1. If you like win shades, Mercedes, it’s a lovely little palette. I’ve been wearing it almost every day since it arrived. And now that IT Cosmetics is having their FF sale, it’s even a better deal

  27. This looks like a great palette! Love the look you created with it!
    Lisa Heath recently posted…MidWest Lacquer & Top Shelf Lacquer Collaboration Holiday Collection Swatches & ReviewMy Profile

    1. Thank you so much, Lisa!

  28. I saw this, but thought that they were repeat colors, so I passed. I have several of their palettes, and I really like them for soft, neutral looks. Now that you tell me these are new colors, and they’re still having that F&F sale… well, I may have to take another look!
    Nidia – Lit From Within recently posted…Airbrushed and Blue! #LuminessAir #YBCosmetics #LoracAlterEgoMy Profile

    1. LOL, Nidia! I only have the first IT Naturally Pretty Matte palette so this was new for me. The Must-Have mini palette is really a good palette for wine-shade lovers. Other than the first two light shades, pans 3-6 are really rose, marsala, pinot noir, and cabernet!

  29. I really want to try some stuff from it Cosmetics, especially their face products!
    Tess Galen recently posted…Derma E Evenly Radiant Day CremeMy Profile

    1. IT Cosmetics is one of the best brands I’ve been introduced to over the past 3 years. I love their makeup and brushes!

  30. It Cosmetics is one of my favorite brands – I love their CC Cream. That’s a beautiful neutral matte palette. I love the blush looks on you.
    sharonbeautyprime recently posted…Maybelline The Brights PaletteMy Profile

    1. I love IT CC Cream, too! I think the blush is a Stila cream blush. Thank you, Sharon!

  31. IT Cosmetics always has great products and this palette would be great for the holidays. I love the neutral eye shadows
    Shaakira Nobles recently posted…9 Beauty Products My Skin LovesMy Profile

    1. These shades are very pretty, Shaakira. 4 out of the 6 are various shades of wine! Perfect for the holiday 🙂

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