I was introduced to Smith & Cult Cosmetics when I received a gorgeous eyeshadow quad in my Ipsy Plus box about a year ago.
The packaging was a knockout (silver tone metal with the characteristic “pinch”, and the eyeshadow shades were buttery, easy to apply and blend and long lasting. (The lipstick above is Estee Lauder Pure Love Color.)
When I got a fabulous nail polish in my last Ipsy Plus box, I was hooked on the brand.
In late August, Smith & Cult had a 30% off sale on their website, so I decided to try some more items from the brand. In addition to ordering a second nail polish shade, Love Lust Lost, that I reviewed a couple of weeks ago here, their Veiled Threat Foundation caught my eye.
The foundation has 42 shades, so I thought there was a chance I might find a good match. They have a simple, easy to use algorithm on the website that helps you find a shade match. The shades are based on color and undertones.
The shade it suggested for me is 180 Cool, and it’s perfect for me.
In fact, I went to Ulta to look at the shades and I tried a couple of lighter shades and they were way too light for me. I have definitely found my holy grail match! Here it is unblended and blended with my fingers on my forearm. As you can see with this medium weight foundation, one of my freckles shows through and needs an extra dab.
If your skin is very fair to very deep or anything in between, you are likely to find a match.
It comes in a heavy glass pump bottle.
A little goes a long way. I apply it with a velvety Artis or Artis-style brush, a flat foundation brush, a kabuki foundation brush, or with my fingers, and it doesn’t seem to make a difference which method I use. It goes on easily and smoothly.
The foundation is described as weightless and micro-blurring. I find it to be lightweight with a velvety finish. My skin feels ultra-soft when I wear it.
I wear all foundations over primer so it’s hard for me to say if it’s micro-blurring. Smith & Cult says it provides a “soft focus” finish.
It provides medium weight, buildable coverage. My two major dark spots need an extra dab of foundation or concealer to disappear. The shade remains true all day.
It lasts all day, though if I don’t wear concealer over my major dark spot, it does become visible after several hours. But that happens with most foundations.
Here are the benefits that Smith & Cult mentions:
- Up to 12-hour all day wear
- Transfer-resistant pigment that remains true-to-tone
- Melting mousse-to-cream foundation applies quickly and easily creating a moisture matte finish
- Aloe vera gel hydrates and improves skin texture
- Chlorophyl brightens and soothes the skin
- Microsphere powders ensure friction free application and an addictive silky feel skin texture
- Vegan
- Synthetic Fragrance-Free
- Gluten-Free
- Cruelty-free
I decided to read the reviews on the website, and they are raves. Reviewers mention the perfect shade match, the lightweight coverage, how terrific it is for dry skin, the ease of application, and the natural finish. I think this is a foundation that is well worth trying!
Veiled Threat Foundation is priced at $42 for 1.11 fl. oz./33 ml which is pretty standard for a prestige brand. The Smith & Cult website provides free shipping and returns on foundation. As of now, it was on sale at Ulta for 30% off making it $29.40 (and if you use Rakuten you get 4% cash back at Ulta), so if you’re looking for a new foundation, check it out now.
Ingredients: Aqua/Water/Eau, Dimethicone, Cyclopentasiloxane, Phenyl Trimethicone, Butylene Glycol, Trimethylsiloxysilicate, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Isododecane, Propanediol, Triolein, Nylon-12, Methyl Methacrylate Crosspolymer, Dimethicone Crosspolymer, Ammonium C6-16 Perfluoroalkylethyl Phosphate, Hydroxyacetophenone, Glyceryl Dioleate, Sodium Chloride, Oryza Sativa (Rice) Bran Cera/Wax, Disteardimonium Hectorite, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Alcohol, Aloe Barbadensis Leaf Juice, Glycerin, Dimethiconol, Hordeum Vulgare Extract, Sodium Benzoate, Citric Acid, Potassium Sorbate. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)
I always think of nail polish when I hear Smith & Cult,I own a beautiful shade that is in my favorites rotation. I’m impressed by your review of their foundation and will try when it’s in the budget. I love a good foundation and this sounds like it fits the bill. Also, I was going to email you,the primer we both love,IT serum No.50,is now on sale at QVC! Two for $59.95 and as of right now there’s free shipping. It’s a great deal and I know we’ve discussed it in the past.Have a great day Allison! 😉 xo
Oh, thank you for telling me, Laura, about the IT primer! I hope that they’ll repeat the offer again someday when I can take advantage of it. Because I use so little of it, my bottle of No. 50 Serum is still very full, so I’m afraid if I bought them, they would be too old before I got to them!! I’m glad that you’re a fan of the Smith & Cult nail polish. I have Love Lust Lost and Forever Fades Fast, and I love them both. The polish is truly chip-resistant, and it dries so fast! The Foundation is a perfect color match for me – with 42 shades, I think most people will find a match. I hope you can check it out someday when you need a new foundation. Hope all’s well, Laura! So happy to hear from you 🙂
This foundation really sounds amazing. Your love of Smith & Cult really illustrates what monthly beauty boxes should do: introduce us to brands that we might not otherwise try in order to find new favorites. Sadly, that doesn’t happen nearly as often as it should!
Lola Seicento recently posted…Boxwalla October Box: Dream a Little Dream of Me | Featuring African Botanics
I didn’t realize that Smith and Cult made anything but Nailpolish. I will have to check this line out next time I am in Ulta.
I’m just getting into Smith & Cult myself, Sandy. They carry the brand at Ulta, so check it out on your next visit. The foundation with 42 shades is amazing. Perfect for my dry skin. I think you might like it, too!
I LOVE their nail polish and their whole aesthetic. I need to try the makeup!
Jen Mathews recently posted…The No BS List of What I’m Loving Right Now
Yes, you should! Smith & Cult is wonderful!
This sounds like such a nice foundation! I’ve been curious about it. Great to hear it was such a great color match, too!
Judy recently posted…August 2019 Empties
The Smith & Cult Veiled Threat Foundation is really good for my dry skin. Yes, the color match is perfect!
I liked this foundation! Looks like a good match for you.
Courtney recently posted…Anastasia Beverly Hills Alyssa Edwards Palette Look
I ordered it from Ulta and can’t wait to try it. I’m worried now about the shade since I just guessed. I didn’t think to look at their website. So glad it’s fragrance free.
MarciaF recently posted…Skin Actives Double Action Hair Serum is skincare for your head
Did you use the algorithm or did you pick from the swatches? I know they have a shade that would suit you, Marcia. They have some very fair shades. LMK what you think when you get it!
I’m definitely going to try this, it sounds perfect!
Cindy Ingalls recently posted…Not Your Mother’s Styling Products
I think you’ll love it!
I didn’t see this brand at my local Ulta. The packaging looks so luxe. Great to know this is also vegan
Hmm, maybe Smith & Cult will come to your local Ulta since it’s relatively new at mine. Truly terrific products
I really love the packaging of the nail polish! The palette quad is really pretty too! I want to try this brand.
Smith & Cult’s packaging is so luxe, and the products I’ve tried so far are terrific!
This truly sounds absolutely lovely! Now that the weather is slowly cooling down, I am starting to wear foundations again.
Shireen L. Platt recently posted…WHEN THE GOOD GETS BETTER: THE NEW VICHY SOOTHING ALOE VERA & PURETÉ THERMALE CHARCOAL MASKS
Smith & Cult has been a terrific discovery for me! I think you would like it too
I’ve heard a lot of good things about their polish!
The Smith & Cult polish is great. I think you’d like it.
I’ve been wanting to try their polish for ages – and that quad is too cute!
Krystal E recently posted…Glam Polish ZOOM!