Big Lashes with PUR Fully Charged Mascara

PUR Fully Charged Mascara neversaydiebeauty.com @redAllison

I have a number of favorite mascaras, and I usually prefer a smallish wand with plastic teeth. So when I received PUR Fully Charged Mascara, I was dubious.

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PUR Fully Charged Mascara neversaydiebeauty.com @redAllison

PUR Fully Charged got its name because it uses magnetic technology to create dramatic lashes. The folks at PUR say that the mascara’s “magnetic polymer matrix veils the lashes for maximized all day lift, volume and curl. Plus the revolutionary formula helps strengthen lashes for reduced fallout.”

I’m still not exactly sure how that magnetic thing works, but in all honesty, this mascara definitely works for me.

Once you open the tube, you see that PUR Fully Charged Mascara has a huge brush with a lot of bristles.

PUR Fully Charged Mascara open tube neversaydiebeauty.com @redAllison

The formula is more wet than dry. I always make sure there isn’t a glob of mascara at the tip.

PUR Fully Charged Mascara wand neversaydiebeauty.com @redAllison

I don’t apply mascara like most normal humans. I turn the wand a million different ways depending on what each individual lash needs. Because this is a thicker formula and it definitely adds volume as well as length to my blonde, invisible lashes, I do have to go over some areas on occasion (not always) where my lashes are closer together to make sure they don’t stick together. It may take me a few minutes longer to use this mascara than some others, but the result is definitely worth it IMHO. My lashes are looooong and full-looking.

PUR Fully Charged eyelashes neversaydiebeauty.com

eyes wearing PUR Fully Charged Mascara neversaydiebeauty.com @redAllison

I’ve been using this mascara almost every day for a couple of weeks. I haven’t had any fallout or flaking. I always curl my straight lashes before using any mascara, and PUR Fully Charged Mascara keeps the curl all day. I’m impressed with this mascara. As I said earlier, it works for me!

PUR Fully Charged Mascara eyelashes neversaydiebeauty.com

If you’re interested in giving PUR Fully Charged Mascara a try, you can get 20% off on PURcosmetics.com through April 15, 2016 with the code: HELLOLASH20 (plus I noticed Ebates is giving 10% cash back on PURcosmetics.com). PUR Fully Charged Mascara is priced at $22. It’s sold on the PUR website, Kohl’s, Ulta, Macy’s, Dermstore.com, among other retailers. Cruelty-free.

PUR Fully Charged Mascara

Ingredients: Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

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42 comments

    1. Thank you, Laura!!! I think this mascara does a great job for me. I hear ya when you talk about running through your stockpile! I have about 5 mascaras that I haven’t even opened yet, and I wear mascara every day. It’s getting ridiculous!

    1. I’m glad that you’re having good results too, Brooke. I’ve seen some less positive results than I got, but I have pretty much no complaints. I think my lashes look more volumized with PUR Fully Charged than with IT Cosmetics Superhero Mascara that gives me great length but not so much in the way of volume.

    1. Definitely take a look! I think it’s a terrific mascara. I didn’t check to see if they ship to Canada from their website and what the shipping cost is. The 20% off is a sweet deal, but shipping to Canada can be a killer.

  1. This looks terrific on you! I love that your lashes look so long. Mine’s taking a little break right now since it’s so wet, I wanted it to dry up a tiny bit.

    1. Thank you, Marcia! I am a fan of wetter mascaras, but this one is different: it’s both wet and thick/fibrous, don’t you think? I don’t know – I’m lucky, it really works for me as is.

  2. This mascara looks great on you! I’m watching a demo of it right now on our home shopping channel and I’m really considering ordering a tube.

    1. Ha! I really love it, Bailey. It gives me the length I get from IT Cosmetics Superhero but I get much more volume with PUR Fully Charged 🙂

  3. Wowza, this really has impact on your lashes, I’m totally impressed! I love this line already, but shied away from the mascaras for some reason… Thanks for another great review, looks like I’ll be heading back to their website…

    1. Monica, I had never used a mascara from PUR before but this one really suits me! I love it. If you’re a fan of big wands with lots of bristles and a semi-wet formula that gives both volume and length and keeps that curl in, I think you’d love it too 🙂

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