BeautyKind, a new online beauty products retailer, recently launched. What makes them different is they give back 5% to either one of the charities that they support or to the charity of your choice. So you can shop for your favorite beauty products and support a great cause as well. Lovely! Plus they carry an interesting assortment of well-known prestige beauty brands ranging from butterLONDON, Borghese, Ahava, Erno Laszlo, GlamGlow, La Vanila among others to other brands that I haven’t found in stores like Gorgeous Cosmetics, Belmacz etc.
One of my sister beauty bloggers, Jess Scull of Love For Lacquer is a Brand Ambassador for BeautyKind, and she gave many of us the opportunity to order some products for free in order to try out the site and spread the word about BeautyKind and their mission. You can be sure I jumped on that! In fact, word spread so fast, that many of their products are temporarily sold out, but they’re working hard on getting that situation rectified over the next few days.
I decided to support one of BeautyKind’s charities, Soles4Souls, that provides shoes to needy kids. Very very nice.
The site is easy to shop. The products are arranged by category (makeup, skincare, beauty tools etc.) and sub-category (e.g. lips, cheeks, foundation etc.) I decided on makeup since I have plenty of skincare, and I didn’t think about makeup brushes. I looked through the brands and products, and because this was a gift, I wanted to try something new, from brands I wasn’t familiar with. A beautiful ocean blue (blue-grey) eyeliner pencil from Gorgeous Cosmetics caught my eye. Unfortunately, the shade was sold out but the seemingly green-grey was in stock, so I selected that. Next, the packaging on what I thought was Aura cream highlighter by Belmacz caught my eye. It appeared to be a peachy pink highlighter, and because I love cream anything and love that shade, I went for it.
Although I chose the free standard shipping that comes with an order over $50, I must have lucked out because I ordered early and there was a huge crowd of orders after mine. I received my package 2 days later. Woohoo! Here it is
Gorgeous Cosmetics Eyeliner Pencil
In person, the eyeliner pencil shade, Miss G, is an olive green, but that’s fine. I wanted a shade that I don’t own, and that’s what I got. I like the shade a lot.
It is not waterproof which is fine, but it isn’t the most long lasting. In fact, the swatch that I made on my arm rubbed off within an hour. Over primer on my eyelids, it lasted a much longer time (6 hours) except for the little winged portion that disappeared after a short time. I’ll try making sure I have primer in that winged area next time.
It’s creamy, applies easily, and was designed to be blended out, if you like, to create a smokey eye.
The pencil is smaller than some full-size liners I own at 0.4 oz/1.15 g, is made somewhere in the European Union and is priced at $22. I’m happy with the eyeliner 😛
Belmacz Aura
I fell in love with the beautiful plexiglas container that the Aura comes in. It’s just so pretty!
Then, the name AURA – 24CT GOLD LEAF & CRUSHED PEARL BALM (PALE PINK) sparked my imagination. Who wouldn’t want gold leaf and crushed pearls in a highlighter?
When I opened the container, I saw what appears to be gold flecks that must be the 24K gold leaf in the product, but they don’t seem to come out of the container. So I guess they’re for decoration? Anyway, I swatched Aura and nothing much shows up so there’s no point in showing you the swatch. It is the palest of pale pinks and totally blends into my skin. Where are the pearls and the gold???
I went to the Belmacz website (it’s a UK company BTW) to look up the product and this is how it’s described: “an ultra-fine powder composed of crushed pearls — a natural beauty treatment which softens the skin and enhances its natural luster.” Hmm, that doesn’t sound like a highlighter. I assumed it was a highlighter because it was categorized under Cheek Makeup. Instead of being a highlighter, Belmacz makes it sound like more of an all-over face glowy product sort of like the MAC LE Riri Woo Face Base but with even less color. I put some on and it made my face look kind of oily-shiny. Truth be told, if I had purchased this product with my own money, I would return it. But it wasn’t BeautyKind’s fault that I chose a dog of a product, so I’ll keep it and play around with it some more.
BeautyKind goes on to describe the product as: “A soft pink hue. An ultimate skin booster, suitable for every skin tone. The emollient formula glides seamlessly onto the cheeks, lips, lids and also works as an effective lip balm and instant brow-fixer.”
The price for this little 5g pot is $29. I just tried it on my lips as a balm, and it has a bit of a floral scent.
All in all, I definitely had fun shopping on BeautyKind. I think their brand and product selection is amazing. It’s so easy to shop the site. The service I got was beyond incredible, though I don’t think I’d always expect to get my order in two days using the free shipping option. The fact that BeautyKind supports charities with every purchase definitely enhances my feelings about the company. Take a look here, and see what catches your eye!
I really appreciate that BeautyKind gives back, I wish more companies did that. I haven’t tried anything from Gorgeous or Belmacz before, but I would also be totally swayed by that hefty clear packaging 🙂
BeautyKind exceeded my expectations! I also loved the mix of well-known and lesser-known prestige brands on the site
What an awesome cause, and definitely a nice selection of products that you received in this box!
Lola’s Secret Beauty Blog recently posted…Beautybox 5 May 2015 | Unveiling and Review
It is a wonderful mission that BeautyKind has. I enjoyed picking out two brands that were new to me on this new beauty shopping website. Fun!
Beauty kind sounds like a great box. Loving the sound of that gold leaf pearl highlighter.
Aleya Bamdad recently posted…Anti-Aging Beauty Tips For Any Age
It’s not a box, but it’s an online beauty retailer and you buy whatever you want. Aura sounded and looked great, but unfortunately doesn’t deliver 🙁
That’s kind of a stinker about Aura, but as you say, the whole website is really worth supporting!
Jessica recently posted…Roses and Stripes Nail Art with Sally Hansen
Absolutely! I knew I was taking a chance when I chose Aura, but the packaging was irresistible. Usually I read a review somewhere when choosing a new product, but I just went for it this time. My bad!
I got something from Gorgeous Cosmetics too (their lipstick in Capri). That’s a shame that the Belmacz product didn’t live up to expectations though.
I knew I was taking a chance on the Belmacz product, Mai, but I was seduced by the gorgeous packaging. I usually look for a review or two first when trying a totally new product, but I just went for it. My mistake!
I have an account and have picked a charity… I’m waiting for them to restock. That’s what I get for being a sleep on it kind of person. lol
Erika recently posted…For Hydrated Skin Try Amara Organics Hyaluronic Acid Serum with Vitamin C and E
I happened to notice the post immediately, Erika, and I acted on it without doing any product review searches so I ended up with one dog and one great product. But it was a wonderful find and I hope to order from BeautyKind again in the future.
I love that BeautyKind helps you to give back while you shop! I ordered a Glamglow from them, but haven’t got it yet. Can’t wait!
Chelsea recently posted…theBalm Read My Lips Lip Gloss | Review + Swatches
Can hardly wait to hear about it, Chelsea!
Sorry to hear some of the products were duds. Sounds like a great new site tho & nice added bonus that they give to charity! I’ll be sure to check them out! 🙂
BeautyBeyondTheScale recently posted…Hot Tea For Health & Weight Loss
I hope you like what you see! 🙂
I’m going to have to check out BeautyKind. I love supporting companies the give back.
Cindy Ingalls recently posted…Fashion Flash!
Yes, you should! I think you’ll like what you see.
Always nice to know of more sites to order from. Love that they give back, that’s different and exciting!
It is great that BeautyKind is a retailer with lots of awesome brands that gives back. You should browse it sometime.
Awesome haul! I love the concept of the company and giving back! <3
It is a wonderful mission!
I’ve gotta check it out!
Yes, you do! Hopefully, there are a lot of CF brands
I was way late to the game on ordering, so everything (that I wanted) was sold out! Too bad these products weren’t all that you were expecting.
Kristina Vieweg recently posted…Zoya Island Fun Collection Review | Summer 2015
I do like the Gorgeous Cosmetics Eyeliner. The shade is great, it’s easy to apply, and I’ll either skip the wing next time or use more primer in that area. Since they were gifts, I can’t complain about getting to try out two new brands!
Too bad the Belmacz product wasn’t what you expected it to be.
Leelo R recently posted…NOTD: Nails Inc Gel Effect – The Boltons
Yes, I should have looked up a review first, but I just fell in love with the packaging and went for it. I’ve learned my lesson, lol
I chose Soles4Souls too! Though I am still waiting for a shipping confirmation, and it’s been since Wednesday. We’re leaving on a 17 day trip soon, and I really wanted to get the products before then. Oh well, it seems like a great site though!
Julie recently posted…Beauty Empties: Part Two (Spring 2015)
Fingers crossed, Julie, that you get your package before you leave!!! I understand and I’m not surprised that they are totally swamped.
I got my order 2 days later too. I choose Lip Aid which is awesome for my chapped lips. It looks kinda like honey from the tube but in no way is it sticky and so so moisturizing. I would definitely repurchase. And because I love LAVANILA from previous testing at Sephora I got the roller ball trio. Thank you so much Allison! As you di,d I went with Soles4Soles also. I thought it was a clever name for a charity. Oh! by any chance did you happen to get a blush in the mail today? 😉
Soles4Souls I meant but my goof would have been a good name too. ha ha
Laura, I just got in from a marathon gardening, AKA weeding, session (3.5 hours of digging in the dirt), and I check the mail and what a surprise!! You absolutely shouldn’t have done it, but I absolutely adore it!! Perfect shade, a brand I’ve been dying to try, and soooo adorable! I sent you an email a few minutes ago. Thank you again, but so totally unexpected, unnecessary etc. But I will think of you when I wear it!! On the topic of BeautyKind, I’m glad to hear that you got yours in 2 days too! And what great selection you made. The Lip Aid sounds like heaven. I’ll put it on my to try list when I finish up what I’ve got in my stash. And I love LAVANILA too! I recently found my rollerball in a suitcase I had forgotten about, and it was so great to come across it again! And yes Soles4Souls just jumped right out at me too!
I like that a portion of your purchase goes to charity!
Destany recently posted…Zoya Island Fun Collection
That definitely makes BeautyKind stand out 🙂
I agree! This experience was awesome and I will be picking up more products as soon as they restock. Donating to my charity and fast shipping were the things that impressed me the most.
That’s great that we’ve pretty much all had a great experience with BeautyKind. I wish them great success!
I bought a couple of brushes from them. They do have fast shipping.
Kimberly recently posted…Mask Monday: Forever 21 Snail Mask Sheet
That’s great, Kimberly. Brushes didn’t enter my mind till after I ordered. Hope you’ll review yours!
I almost ordered that Miss G eyeliner because I thought it was blue, but I found a description that said it was green, so I ended up getting a couple of lipsticks instead. Like you, I focused on unknown brands to me, so I can’t wait to get them and try them out.
Nidia – Lit From Within recently posted…Exposed my Skin for 30 Days
Nidia, Gorgeous Cosmetics had a blue/green/grey shade called Ocean, but it was sold out even when I jumped on this great opportunity early! so I got the olive green instead, and I do like it. I’ll be eager to see your review of the lippies you’re getting!
I really love the mission of this retailer!
Miranda Mendoza recently posted…Price Slash Alert: Free Shipping at e.l.f.
It’s a great way to distinguish themselves and do good at the same time.
So glad I heard about BeautyKind! I chose Soles4Souls too !
Lisa Heath recently posted…Zoya Summer 2015 Paradise Sun Collection Swatches & Review
We are all lucky to get to try them out! Soles4Souls is such a great, evocative name; it just jumped out!
The site sounds nice! I like that they donate to charity. I don’t think I would choose the products you purchased. Thanks for telling us about them! I’d probably go for a brand I’m more familiar with if I can’t try it out in store first.
Sammi the Beauty Buff recently posted…How to: Determine Your Skin Type
That’s the smart way to do it, Sammi, but since this was a “free gift”, I thought I’d take a chance. And I do like the eyeliner. You win some, you lose some 😉
I need to check this new store out, I am so out of the loop. It sounds really neat.
NORAH recently posted…T3 Micro T3 Twirl 360 Styling Iron Review
You’ll love it, Norah! I think they are restocking now after selling out of everything during the frenzy!
I bought a beautiful Gorgeous Cosmetics e/s quad. It was bigger than I expected. I chose the charity for Childhood Diabetes. I’m eager for them to restock since I love that it gives back too.
I’m glad to hear that your Gorgeous Cosmetics purchase was a win, Marcia. I’m going to wear my olive green eyeliner today, I think. I didn’t noticed Childhood Diabetes on the list, but that’s a wonderful organization. BeautyKind has the right idea!
Dilly-dally led me to none. Sold out because I didn’t grab the chance right away. Great philosophy behind the company.
Kath TheFabZilla recently posted…T3 Micro Twirl 360 Review and How To Use (Plus Giveaway!)
Jess wrote that the coupon code will be good till July so I’m sure you’ll get your chance. I happened to be on the computer when she posted about the opportunity so I pounced
Never heard of the website before but it sounds pretty neat.
Kiss & Make-up recently posted…Review | e.l.f. Pressed Mineral Blush in Cabo Cabana
BeautyKind is a brand new beauty retailer website! Like completely brand new 🙂 Their customer service has been great, and I like their collection of well-known and less-known brands
Sounds like a great concept, it’s a shame the products weren’t that great though!
Albertine recently posted…Glossybox May 2015||First Impressions
Although the “highlighter” was a disappointment, I do like the eyeliner. And sometimes it’s fun to take a chance on something 😉
That’s a bummer the “highlight” product is just disappointing! There were so many great brands to choose from. I’m still waiting on a shipping notice, but I look forward to shopping BeautyKind again!
Amber recently posted…Best of BECCA
Even tho’ the ‘highlighter’ didn’t work out, I’m glad I took the chance to try out a new brand and product! I hope your package comes soon, Amber!
I love Khaki liner! I like to pretend it makes my brown eyes pop a little hazel-ish which I tell myself is green LMAO I try.
Brooke @ Blushing Noir recently posted…Chanel Collection Mediterranee Le Vernis Nail Colour Swatches + Review // Summer 2015
I think it’s a great shade. I think it would make your brown eyes more hazel. I think I’ll wear mine today!
I haven’t heard of BeautyKind box before. I’m got to check this out. Thanks for doing this review 🙂
You’re welcome, Sharon. It’s a brand new beauty shopping site.
I haven’t heard of this balm before, but the floral scent would be something I’d have a hard time with. I think the products you got are fabulous.
The floral scent is imperceptible unless it’s on your lips for some reason, but that’s the least of its problems, lol. I wish it worked better ‘coz it just doesn’t show up at all.
I would be all over Beauty Kind if they shipped internationally (maybe, one day) I love their ideals and approach. You got crazy fast shipping too, quite impressive!
There are so brand new. Hopefully, if they do well, they expand and start to ship internationally, Bailey
I love that BeautyKind gives back. Love when brands do good 🙂
As they say, beauty for the greater good!
Loved what I picked up!
Stephanie Louise (@StephLouiseATB) recently posted…The Mega Matte Lip Product Guide
Looking forward to seeing what you got when you post about it!
I love that they give back to charities that they support, what a kind company! xxx
Beauty for Good, I think is their slogan. Such a nice thing
I feel like their do-good mission would be what makes it worth it…I love that! Will have to check it out and shop around.
I agree, Erica. Their mission is really what makes them different. And they have a very interesting assortment of brands.
Love Love Love the products at BeautyKind and I used a $50 Gift Card and Got $75 of products for only $25 with Free Shipping!!! I buy from the organic line….. feels so good! I supported American Cancer Association….. my cousin is a survivor!
That’s Gigi! So happy that you know about BeautyKind and are helping to spread the word! Thanks for stopping by and commenting 🙂